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Winner at the British Arrows
GOLD
Results
Paddy Power puts the fun into betting. It’s a brand that doesn’t take itself too seriously, has it’s finger on the pulse but provides the very best customer experience possible. But staying irreverent and current requires continuous strategic thinking.
We hold a torch up to the ridiculous sponsors making their way into football. Taking the idea a stage further, what would the sponsor's effect be on the beautiful game? With wit and humour we created sponsorship idents across a channel “ownership” strategy across Sky Sports News.
The Creative
The Mission
Media
TV Campaign
Enough of the Nonsense
Paddy Power
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