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Winner at the British Arrows



Paddy Power puts the fun into betting. It’s a brand that doesn’t take itself too seriously, has it’s finger on the pulse but provides the very best customer experience possible. But staying irreverent and current requires continuous strategic thinking.

We hold a torch up to the ridiculous sponsors making their way into football. Taking the idea a stage further, what would the sponsor's effect be on the beautiful game? With wit and humour we created sponsorship idents across a channel “ownership” strategy across Sky Sports News.

The Creative

The Mission


TV Campaign

Enough of the Nonsense

Paddy Power

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