top of page

For Simply Be's exciting US relaunch, we crafted a campaign that captures the essence of their brand: the Simply Be girl. We positioned them as the go-to destination for inclusive style, shattering stereotypical beauty standards with an online campaign that speaks directly to their audience.

This wasn't just about fashion; it was about a movement. We assembled a predominantly female crew to develop the campaign, ensuring the mantra "Be Bold, Be Uncompromising, Be You" resonated both behind the scenes and on screen.

The Creative

The Mission


Simply Be


TV Campaign


bottom of page