85% of people are unaware that most gum contains up to one straws worth of plastic in each piece. It’s Milliways mission to tell them! They want to save millions of pieces of plastic from entering our environments and bodies.

Our TVC and socials highlight the absurdity of chewing on plastic in a humorous and light-hearted way. Taking everyday scenarios we turn the tables on why anybody would knowingly chew plastic. We shine a light on this and look to educate the viewer to re evaluate what they’ve been chewing

The Creative

The Mission

Stop What Your Chewing

Milliways

Media:

TV Campaign, Socials

Results

250K

Won in Sky Airtime

Campaign Launches