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Won in Sky Airtime


Campaign Launches



85% of people are unaware that most gum contains up to one straws worth of plastic in each piece. It’s Milliways mission to tell them! They want to save millions of pieces of plastic from entering our environments and bodies.

Our TVC and socials highlight the absurdity of chewing on plastic in a humorous and light-hearted way.  Taking everyday scenarios we turn the tables on why anybody would knowingly chew plastic. We shine a light on this and look to educate the viewer to re-evaluate what they’ve been chewing.

The Creative

The Mission


TV Campaign, Socials

Stop What Your Chewing


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