As a social impact brand, Ocean Bottle are on a mission stop the flow of plastic into the ocean whilst driving behavioural change. Ocean Bottle want to connect people to the ocean, in order to save it.

We relay the sobering fact that ‘by 2050 the plastic in the ocean will outweigh the fish’ However, we approach this in a humorous, lighthearted, but impactful way. We took classic ‘fishy moments’ and replaced them with plastic - creating a dystopian world in which we may find ourselves in, unless things change.

The Creative

The Mission

Hydrate and Help the Ocean

Ocean Bottle

Media:

TV Campaign, Socials

Results

250K

Won in Sky Airtime

Campaign Launches